Assignment 1 - Purpose of music videos
Music videos, there are so many of them all with different types of scenes in them that suit the song that it is for. The video can be there to promote the artist or the song or the album the song is in, music videos have many purposes. A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. One main purpose of the music video is to give the audience something to look at while they listen to the song and maybe even dance to if there are dance moves in the video.
The promotion of a song can be seen anywhere on TV on an advert or on the radio etc, one main way of doing this is by putting the song on a well know brand advert on TV.
Conrad Sewell - Taste the feeling - coca cola advert 2016
The song was used in the coca cola advert and maybe made for the company (coca cola), this music video can make people want to drink coke and also listen to the song that the artist has produced. This became the theme song for the coca cola adverts in 2016. Coca cola may have asked Conrad Sewell to make the song which then through the advert he can promote the song and also promote himself as an artist.
Jon bellion - all time low
The song is used to promote his album and also his tour. The way he does that is the song is in the new album ("The Human Condition") and the video shows some of his tour which can encourage fans to purchases the album or go to his concerts. The video shows his fan and concerts that he has performed on his new album and this is promoting it as people watching can see the amount of fans that he has and maybe other may want to listen to him and purchase the new album. It can bring the artist and company revenue for the sale of the album and using this video to promote it shows that a lot of people love his music so they will buy the album. Before the album was released the art that are on the songs music which were posted ons social media to also make people aware of the new album and the tour.
The shirt in this screen shot was sold before the album released and also before the tour. People who got them were prepared for the album and really looking forward to the tour.
Desiigner - Panda
Desiigner is a new artist who has released "Panda" in 2016 which grew in popularity very very fast within only a few weeks. This promoted him as a new artist as not many people were familiar with him before the release of "panda" including myself. The song brought a lot of popularity towards him and that there fore promoted him as an artist which brought fame and fortune to him. The song has over 1 million likes on youtube and over 140 million views.
Screen shot showing how many views and likes the video has.
The video can bring a lot of revenue to the artists and the company that produced the record and also fame for the new artist and the company who produced the record. "Panda is a momentary sugar rush that evaporates as soon as it ends".
This movie can be seen with a lot of synergy from multiple artists including wiz khalifa, X Ambassadors and Logic. All very well known artists.
Sucker for Pain - Lil Wayne, Wiz Khalifa & Imagine Dragons w/ Logic & Ty Dolla $ign ft X Ambassadors
This song is one of the most popular song that was created for suicide squad and rolls in the credit. It promotes synergy as it shows sets from the movie in the music video and also there are many different artists working together on this song. It promotes synergy and also the artists and also the film company that produced the movie.
This is the cage they used in the movie to hold one of the characters in the prison scenes and this is being used in the music video.
This is a scene from purple Lamborghini with the artists Skrillex and Rick Ross with Jared Letto (the Joker) which promotes synergy as they are filming a music video about the movie with one of the cast.
The promotion of this synergy will bring more revenue to the artists involved in the songs and also the movie company as more people will want to the movie because of the songs and also the collaboration with the movie company and the artists.
Kanye West
Kanye West started his own record label in 2004 with a name called "G.O.O.D.Music." This is Kanye West's own record label. There are other artists who have joined this record label such as, Big Sean, Teyana Taylor and Kacy Hill. This bring Kanye a good amount of revenue as he has his own label and also the people that have signed to this label are very well know and so are their song which brings Kanye a good amount of revenue from his own songs and also others. The record label is also in conjunction with Sony BMG which can also bring Kanye more revenue and he can also from that build even more popularity and also develop his own record label company to benefit him and also the other artists that are involved in his record label. If he develops the label more artists may want to sign with his company and he will get even more revenue.
"G.O.O.D.Music." company owned by Kanye West.
French Montana and Drake - No shopping
This music video promotes the two artists range of media that they are in or associated with. It is promoting the media that the artists are in because at the at the start of the video they are acting a scene with its own lines that introduce the song is a comedic way. During the song there are other scenes that they have also filmed which can be seen and cut to.
The first scene where they introduce the artists in their acting scene.
Drake and French Montana can be seen acting with fake facial hair parts and also they are talking about the song like they are working on a music show that is showing songs from a countdown list.
This is also in the opening scene where Drake and French Montana's names have been slightly altered to fit the theme of the acting scenes int he music video. People will want to watch the acting scenes before they music actually starts as Drake and French Montana are very well known artists and so fan will be interested in watching them and especially Drake as he had a previous acting career before he became a rap artist. This can bring the song more revenue and attention and also the artists more fame and revenue from the extra acting part theta they did in the video.
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