Unit 2 - communication skills

Lesson 1:

• Planet earth 2.75

Crew: 

• me
• Nathan
• Kareem
• Matt
• Andrew
• Alfie
• Jack

Research:

• target audience 
• cost of production
• locations
• equipment
• certification rating for age rating
• editing techniques
• focus groups
• marketing survey
• marketing
• advertising

Lesson 2: extracting information

Methods:

• skim - reading
• Scanning
• Using index
• Using word and phrase search
• highlighting
• Copy and paste 
• Writing notes

You should use a variety of primary and secondary research from sources such as: Books, internet, newspaper/magazines, journals, TV, survey etc.

Annotation: is the process by which information can be extracted from written sources. Sometimes it is helpful to highlight certain sections of the info using a highlighter pen.

Task 1

looking for the budget and who would be interested in watching the show. To see peoples opinions we can do surveys. Look at physiological books to show behaviour of the people who live in south london and the teenagers as well. We need to look at newspaper articles and journals to find this info. We need to look at previous versions and also statistics to see how well the show will do. Use reviews and surveys to see that and maybe production diaries. 

Need to think if the information is what you need and also need to go more towards the key question to find out more about the target audience. Need to make sure that the info is relevant and that you can understand the info. Need references. Once got info review it.

Lesson 3:

Survey:

• Non-biased questions
• Open and closed questions
• Similar experience with product