Music video 14/09/16

Video 1: The purpose of the video is to get people to dance along with the music and try to copy the dancers in the video. To get people to try this type of dancing. Increase the popularity of the song and artist.

Video 2: Increasing the range of media that the artist is involved and active in. Promotion of a particular artist. Promotion of and synergy with another media product. 

Video 3: The promotion of a particular artist to show who he is and what he can do. Promotion of the artists album that he is producing and to also promote the song. It is also the increase of the range of media the artist is involved in or active in

"fresh price of bel air"

It relates to range of media the artist is involved in or active in because he made the song and also played in the Tv series that he used the song for as its theme.