lesson 3

Lesson 3

Purpose of music videos: 

• Revenue generation
• What is it promoting, the artist or the single
• Artist or the album
• Artist or the music video
• Controversy to sell the product
• Controversy is a disagreement in public that can cause conflict between different people in society
• Promotion equals profit
• artist gets more fame which makes them more money
• Record company makes more sales making more profit
• Highlight an issue

M.I.A born free

What is the purpose of the video:

The purpose of the video is to maybe show that there is police brutality towards anyone no matter what skin colour or gender you are.  To show issues in American society and the problems with the law.

What makes it controversial:

It makes it controversial because as there are a lot of different people in the video but mainly using gingers as a target in the video. Showing that maybe America is full of violence. That can cause controversy as people may agree with that and others may say that people who are getting beaten by the police and bad people and that they should deserve to be beaten.

Why:

It is because people may say that police are not brutal but giving out justice to stop bad people no matter who they are.

What was the outcome:
The video is not allowed to be on youtube, this is maybe because the amount of debate on peoples views of the video in the comments.

lesson 2

Lesson 2 15/09/16

Video 1: One camera angle that covers the whole band. Simple long shot. Film colour is black and white from the time of this video. No effects or other camera angle or any filming technique's.

Video 2: More camera movement close up panning shots filming some of the band and singers in the video. Side shot of the lead singer. Colour still black and white and no effects. Some different camera angles, the most common angles is a side shot of the main singer.

Video 3: mostly focusing on the singer but the angle is following the singer and there are some close up shots but the camera is front facing only not many side shots. Colour of the film is still black and white. Final shot is a long shot getting the whole scene.

Video 4: One camera angle low shot looking from the ground up. No shot of the actual singer but the lyrics are being filmed by the camera and the person who is holding it. Starts with a zooming out to show the person holding the lyrics to the song. The cards the person is holding up are not al the lyrics but some main words of the song. No other camera angles are present.

Video 5: There are lot of panning shots and shots that follow the band members and also the film is in colour with a range of shots. More filming techniques used. There was some low shots looking from the ground up. 

Video 6: The film is colour and there is a lot of fading shots and camera angles where its moving to each band member. There are many shots where it is a close up or zooming in into a close up. Shots from behind. Also the type of music is different and there a lot of effects for the video and also voice effects to.

Video 7: Video is still in colour not amazing quality. Some side shots and low shots following the people in the video.

Video 8: Video still in colour with bright colours and lots of freeze shots which switch to  new scene. New style of music and zooming shots with close ups. There is some tilt shots where the camera is tilted at an angle.

Video 9: Camera has a different lens on and there are a lot of follow shots and shots where the whole band is in it.

Music video 14/09/16

Video 1: The purpose of the video is to get people to dance along with the music and try to copy the dancers in the video. To get people to try this type of dancing. Increase the popularity of the song and artist.

Video 2: Increasing the range of media that the artist is involved and active in. Promotion of a particular artist. Promotion of and synergy with another media product. 

Video 3: The promotion of a particular artist to show who he is and what he can do. Promotion of the artists album that he is producing and to also promote the song. It is also the increase of the range of media the artist is involved in or active in

"fresh price of bel air"

It relates to range of media the artist is involved in or active in because he made the song and also played in the Tv series that he used the song for as its theme.

Introduction

Hi my name is Dhanish and I am taking media at Coulsdon college as well as engineering. I chose media because i wanted to try something new and I want to be able to produce and look into the world of video production and things like that. In my spare time I like to play basketball and I play video games on my PC.